Data Privacy Basic Overview

Data privacy is one of the most overheard terms in light of the constant technological and digital advancements. But what does it really mean?

First, let’s define data, data security, and data privacy. Data is mainly facts, statistics, and information stored for analysis or reference. Data security is the act of protecting the collected data from fraud, theft, unsanctioned access, or disclosure of information whether intentional or not. Lastly, Data privacy is one’s right to have control over how their data is used, collected, managed, and protected, how it’s analyzed and process, and how businesses control the collected personal data and what policies do they use to protect it.

Now that we’ve established the difference between Data, Data security, and Data privacy, it is important to discuss the 3 principles of Data privacy and why data privacy is important

The whole process of data privacy is based on 3 principles:

  • Transparency: It is important that the individual is aware that his/her data is being collected and processed in addition to knowing what measures are being taken to protect their collected data.
  • Legitimate purpose: the purpose behind data collection and analysis should be the same as the one declared and specified to the data subjects (individuals whose data was collected) in addition to being ethical and legal
  • Proportionality:  the process of analyzing data should be in line with declared and specified reason in addition to it being adequate, relevant, and essential to the specified and declared reason of data collection.

With all the advancements in the digital field, data has become an invaluable asset for businesses, which is why all businesses should make sure that their collected data is highly protected and secured taking into consideration the high chances of unintentionally violating individuals’ data privacy.

BPS Wins Award for CyberFit Cloud Distributor MEA 2021

We are extremely proud to have won the Award for CyberFit Cloud Distributor MEA 2021 at our valued vendor, Acronis, Dubai Summit.

Cyber protection is a must and a requirement to navigate the digital world safely.

For more information on discovering what is the best solution for your business, visit our Acronis Cloud page


Confidence to move forward with genuine Windows and Office

Non-genuine software is a cybersecurity risk

Software piracy is a widespread global problem. Cybercriminals are exploiting non-genuine
software to spread malware, and users are exposing themselves to multiple security risks.​

The reach and risk of counterfeit goods

Easy Mistakes

39% of inadvertent purchases of counterfeit goods were bought through legitimate online third-party marketplaces.

Pervasive Supply

Half a trillion US dollars’ worth of imports across the world are counterfeit products.

Increased Malware

20% more malware was found on machines when users doubled their time on piracy sites.

The confidence to move forward

Microsoft genuine software provides the security, updates, and support you need. Get the best experience, build trust, and avoid risk—buy Microsoft genuine software.

Risks of non-genuine software

Think twice before your next purchase.

Non-genuine software may come with viruses and would lack the security measures needed to detect them.
You may be opening your home or business to serious threats from hackers and malware without knowing it.​


Malware can contain ransomware, which may block access to data or user accounts unless a ransom is paid.

Reputation and material damage

Hackers can destroy your business data and other valuable information. These security breaches may harm your image and erode customer trust.

  • Identity theft

Your personal and financial data may be compromised, which may result in financial damage. It could even be used for criminal activities.

  • Stolen credit card or bank details

Hackers can clone your credit card and access your bank accounts, resulting in financial loss for you or your business.

  • Business disruption

A data breach can bring your entire business operation to a halt and harm your website, CRM, and accounting systems.

  • Data loss

You could lose important personal files and business data, like customer and accounting information.

How do I know I’m using genuine software?

Make sure it’s licensed.

Before purchasing a new PC, make sure genuine Windows is pre-installed on the device.

All Windows PCs must have a license, which allows you to upgrade your version through volume licensing.

Volume licensing agreements only cover Windows software upgrades. Only PCs are bundled with a full base license (OEM/GGWA/FPP/ESD).

Consumer versions of Windows are NOT eligible for volume licensing upgrades to Windows Professional.

Get Genuine Windows Agreement (GGWA) is the legalization solution for corporate users who want to legitimize Windows Professional licenses on existing devices. For all new devices, Original Equipment Manufacturer (OEM) base licenses are required.

BPS | Azure SMB New Cloud Customer Acquisition


Campaign starts on the 2st February, will end on the 31st of August 2021. It aims to reward Partners when bringing ACA, and while hitting campaign ACR thresholds. This campaign encourages Partners to bring ACA and accelerate ACR increase

Start date : 2st of February 2021

End date: 31th of August 2021

Campaign consists of an earning Period from 2st of February 2021, till 30th of June 2021, and a monitor period from 1st of July 2021, till 31st August 2021.

Customer segment

SMB only

Eligible Products

Azure, Azure RI

The Program

Consists of an earning Period from 1st of February 2021, till 30th of June 2021, and a monitor period from 1st of July 2021, till 31st August 2021.


  • CSP indirect Resellers must be enrolled in the “Campaigns” program on partner center to be eligible for the campaign

Terms and conditions

  • CSP indirect Resellers will earn incentive payment of 500 USD, when they bring new eligible customer add
  • Partner must bring an eligible new customer add, with 0 ACR per months, 12 months prior to campaign start date. Customer has to maintain the 250 USD ACR for 3 consecutive months, during campaign period
  • For new eligible customers hitting 250 USD in June, the ACR will be monitored in July 2021, and August 2021 to stick to the 3 consecutive months rule
  • Any new eligible customer hitting 250 USD ACR threshold for the 1st time in July 2021, and August 2021 (Monitor period after end of campaign) will not be counted as new customers, hence Partner will not earn incentive against those customers.
  • If customer drops his ACR to below $250 during campaign period, Partner will not be eligible for incentive payment.
  • Trial subscriptions are excluded from incentive program

Customer segment

SMB only

Eligible Products

Azure, Azure RI


Incentive Payments are transferred via wire transfer.
Eligible Participants who earned incentive will be paid within 60 days after end of August 2021


TrendMicro | 7 Reasons to be a TrendMicro MSP


#1: Trend Micro is a Market Leader

Trend Micro is the market share leader in the worldwide SMB content security market*, and has been growing its lead over the nearest competitors. With 25+ years of continuous product innovation, 5,000 employees, including 1200 security experts and support engineers, and offices in 38 countries, Trend Micro is a global security software company that delivers proven security solutions to meet the ever-changing demands of your customers.

*For the past five years, more small businesses worldwide have trusted Trend Micro for our complete content security than any other provider. (Canalys – 2015 )

#2: Trend Micro helps you increase profits

We know key pain points for MSPs are fixed fees and slim margins. With Trend Micro cloud-based security services, you can increase recurring revenues, annuity streams, and cash flows. Also, you can increase your average deal size with the opportunity to cross-sell or up-sell to existing clients other Trend Micro solutions such as Hosted Email Security. And with no up-front investment in unnecessary product licenses coupled with flexible usage-based pricing that automatically aligns with your business model, Trend Micro can help improve the profitability of your business.

#3: Trend Micro helps you increase productivity

Trend Micro knows that another issue for MSPs is productivity. With our cloud-based security solutions, you will be able to centrally manage accounts and automate monthly usage, streamline usage data and billing with RMM/PSA integrations, and eliminate time consuming-renewal tracking and administration. And with automated transaction processes for billing and provisioning licenses, this can free up your staff to focus on other business activities.

#4: Trend Micro helps you grow your business

Trend Micro has a monthly pay-as-you-go billing option. This gives you the flexibility you need when you’re trying to build your business. We are also the only vendor that provides MSP partners with specific tools like the License Management Platform and Worry-Free™ Remote Manager. Our success depends on your success.

#5: Trend Micro is 100% channel friendly

Trend Micro has been a trustworthy partner for over 25 years, known for being “100% channel friendly.” We are committed to MSPs and developing long-term, stable, mutually beneficially, partnerships. We don’t sell direct so we never compete with you. Our channel vision is to empower you with the personal attention, tools, and resources you need to initiate, grow, and sustain a profitable Trend Micro practice. With partners, we will continue to grow Trend Micro sales, increase market penetration, and deliver superior customer service and support to our mutual customers.

#6: Trend Micro is focused on Internet security

Unlike other companies that diversify or narrowly specialize, Trend Micro is the world’s largest independent security vendors and maintains a strict focus on Internet content security and threat management.

#7: Trend Micro lets you focus on your business

Our MSP solutions assist you by automating processes so you can focus on running your business and increasing your value to your customers. With a Trend Micro hosted security solution, you get centralized management that will help you lower costs, increase your productivity and profit, and, ultimately, grow your business.

BPS Middle East Wins “2015 Microsoft CSR (SPLAR) Award for MEA”


For the second time, Microsoft MEA Recognizes BPS on  14.10.2015 for “Excellence in Execution”. BPS Middle East aggregate  and distribute the SPLA Program via a strong partner eco-system made of distinguished service providers since more than 9 years in the Middle East and North Africa.

The Microsoft SPLA Program allows Service Providers to license Microsoft software to offer a complete portfolio of services (partner hosted & managed services). With the Microsoft Services Provider License Agreement (SPLA), there are no upfront costs. You pay only for the access to the software you provide on a monthly basis; you have access to the latest versions of software; and you can sell your services worldwide. Microsoft SPLA is the only Microsoft Volume Licensing program that allows Microsoft products to be used for commercial hosting.

With the current demand for on premise managed services, partner hosted cloud services and service provider cloud solutions the SPLA program became a major component of every IT solution provided nowadays by major ISV’s, Telco, datacenter & IT provider.

Our partners are and continue to be our reason for existence and their strategy shape our forward cloud strategy. BPS is continuously looking forward to develop further to be able to offer more cloud solution via our existing channel.

We will continue to focus on delivering the best service with one strategy in mind: enabling the channel service provider.

About BPS Middle East

BPS is a pure play service provider channel cloud distributor.  We offer multi-vendor cloud licensing solutions, Software Asset Management services, cloud technical advisory/services & cloud business development to service providers such as Telecommunication Companies, ISP’s, Data Centers, System Integrators, Managed Services & Software Vendors.